Wanderlust

"NOW in GREAT NEW smaller SIZE!"

Doesn't sound like much of marketing slogan, huh? You know, I've been a cereal guru since my early days. I remember my mom used to pack me cereal for lunch because I hated sandwiches and it was the only thing she knew I wouldn't turn down. Lucky Charms is, of course, the best hands down. But I've dabbled in all kinds and when George and I went ala naturale, it was fun to try all the hippie cereals, which for the most part are pretty damn good. However, we still buy mainstream cereals as long as they don't have crap in them. Usually, we can buy General Mills cereals (the ones without marshmellows or that aren't in technicolors). This includes Cheerios, Chex, Kix and more. But recently, when we bought a box of Chex and opened it, both George and I noticed something eery.

They're smaller. Way smaller. And I don't remember anyone from General Mills advertising that they were going to make their cereal SMALLER. I thought it might just be a fluke, but then we bought a box of Kix this week and they're smaller, too! I'm pretty sure it's not some warped childhood memory of monster cereals. What the hell is going on here? I'm sure it has something to do with profits- I just can't imagine how.